http://pages.ebay.co.uk/help/policies/keyword-spam.html
Thats the link they sent me too lol
Like New/As New
Items that are used should not be described as ‘Like New’ or ‘As New’ in the listing title, even if they are in excellent condition. Using such terms can affect the search results for buyers looking specifically for new items, and is considered to be a breach of the Keyword Spamming policy.
If you want to make it clear in the listing title that your item is in excellent condition, we advise you to consider alternative wording, such as ‘mint condition’.