Adobe will only lease Photoshop and Creative suite

Adobe's new marketing strategy may well be their downfall


Adobe Photoshop and Creative Suite to become subscription-only products

Camera shake reduction comes to Photoshop, Adobe upgrades and rebrands entire Creative Suite



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Adobe is making a major move into the cloud. The company has just announced the next version of its flagship digital editing tools, Creative Suite, and for the first time the new products will only be available through the company's online subscription service. Adobe previously offered standalone editions of each product, which users could choose to keep or upgrade as new editions were released, but now the only way to receive major feature updates to the product series will be to remain subscribed to the $49.99 per month service.
Adobe could stem piracy by requiring subscriptions
The company is giving its application suite a new, but familiar name to emphasize the change: Adobe Creative Cloud will be replacing Creative Suite 6, the version released last year. The product series has been on a yearly release cycle since 2011, and this latest upgrade includes new features for nearly every product in the series, including Photoshop, Illustrator, and Premiere Pro, all of which now have their name appended with CC, instead of CS.
All of the apps in Creative Cloud will be replaced with the newly upgraded ones when Adobe releases them on June 17th. The company will continue to sell standalone copies of Creative Suite 6 applications for now, but it will not continue to update them with new features.
As the products' new naming scheme suggests, Adobe is enhancing the cloud integration between all of its services. The company says that a new desktop companion app will be able to automatically keep every CC product up to date. It's also integrating many of the apps with Behance, a site that allows artists to present their work and receive feedback from others. Adobe purchased the website in December, and it will now use the Creative Cloud companion app as a way to notify users of any comments made on their work.
The Creative Cloud upgrade is about integrating apps and services
Though Adobe is drawing a focus to its cloud services, it isn't actually changing much about them. Instead, this series of updates is tailored toward streamlining the interactions between apps and websites, rather than adding cloud-centric features. But for Adobe, the subscription requirement could help to stem the continual threat of piracy, while also making its products both more accessible to new users and more expensive in the long run. Users will be able to run the programs offline, but once each month, the apps will need to verify with Adobe's servers that a subscription is still valid.
As usual, the best known app of the suite — Photoshop — is receiving a number of major features to help repair photos that didn't turn out quite right.
The most impressive feature of the bunch is a tool that the company says will be able to remove blur from photographs that was caused by camera shake. The company demonstrated the tool for The Verge using a photograph of a painting hung in a museum — though we haven't had the chance to play around with it ourselves, when demonstrated by Adobe the tool did an impressive job at recovering detail that had been lost. The company first showed off the feature in 2011, and more than a few photographers with unsteady hands will be happy to see that it's finally shipped.

Adobe Creative Cloud update

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Easier than ever to keep photos sharp
Adobe is also including two other additions to help keep photos sharp. The company says that an improved version of Photoshop's automatic sharpening algorithm will better detect what you're trying to sharpen. In a demonstration, Adobe presented how the tool determined that it should focus primarily on certain foreground objects, rather than adding unneeded grain and detail to softer objects in the background as the tool did in CS6. The app's upscaling tool is also said to create more detailed images than before. When enlarging an image, small features that might normally become softened should better retain definition after the update.
The rest of the suite is seeing a number of improvements as well. In Illustrator, users can now apply basic alterations to individual characters of text and then change each letter later on, while the alterations remain applied. The company has also built an iPhone app for Kuler, an Adobe web service used to build and share color swatches. The new app detects a set of colors using the iPhone's camera, and then sends that color sequence into Illustrator itself. Other video-focused applications in the suite are receiving updates that allow settings to be synced across workstations.
Adobe will be giving temporary discounts on Creative Cloud subscriptions to anyone who owns a product from CS3 or later. The discounts reduce the price of both the full Creative Cloud subscription and the single-app subscriptions, bringing the price to $29.99 for the former and $9.99 for the latter, down from about twice that. However, the discounts will only be valid for 12 months, and the company hasn't revealed any plans to permanently alter the price tag for longtime subscribers.

source : http://www.theverge.com/2013/5/6/430...focus-on-cloud

A bold move that might easily backfire...

Doubt it will actually stop piracy though, as even legit customers will need to download the applications. Nothing stopping them being hacked and re-uploaded.


DJ OD

Good point ...

I swear I saw an adobe presentation (perhaps in Oz) where the audience were complaining about pricing discrepancies and the new cloud based products were mentioned. I also seem to remember them claiming standalone will still be available. Can see this causing some problems for adobe, customers like choice. Microsoft office offers lifetime locence or cloud 365 services.

Already got an offline Adobe CC :-) ......

I doubt it is anything to do with cutting down on piracy. Adobe are fully aware that every measure put in place to prevent piracy will have someone creating a countermeasure to bypass it. They also know that the people using a pirated copy are in the main home users or small business who would use an alternative rather than pay these sort of prices anyway. In my opinion piracy has little effect on Adobes profits. I think this is more to do with increasing profits and easier financial planning by charging a regular monthly amount instead of a seeing a large profit gain in the first couple of months after release, followed by lower and less predictable profits further on. (">

They should release it with a free copy of 'Little Snitch'

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Originally Posted by macmilm

Already got an offline Adobe CC :-) ......

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Yes, version 6. That's already out of date.

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Originally Posted by CzarJunkie

Yes, version 6. That's already out of date.

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Photoshop CC V14.0

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Originally Posted by macmilm

Photoshop CC V14.0

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The full suite or just Photoshop?

Just photoshop.. I do have most others (i think) just not installed.. will check

V12.0 + available for most products in usual places apart from InDesign + Audition which are V9.0

V14 of PS is on the newsies as is V5 of Lightroom.

If it a cloud based system then it will mean that you will have to online to use it. That cannot be popular with many! Or have got that wrong

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Originally Posted by Rturner003

If it a cloud based system then it will mean that you will have to online to use it. That cannot be popular with many! Or have got that wrong

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Only the licensing (subscription) is cloud based. You still download the full software and use it locally, and only need to connect to the internet monthly.

Cloud storage is included and optional.

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Originally Posted by stimpy

and only need to connect to the internet monthly.

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So the current cracks fix this?

I've just installed cs6 and can't find the by pass thing anywhere and my cs5.5 bought by the uni is apparently illegal as " it was returned".

Sent from my Nexus 4

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Originally Posted by BertRoot

So the current cracks fix this?

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Yup

My opinion is that this is total BS move. I am not a professional photographer and mostly use their software for personal/hobby use. I'd like to know how many hobbyists are doing this subscription...


Sent from my iPhone using Tapatalk

Thread is well over 12 months old. why drag up an old thread ?