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  1. #1
    DF Founder Raptor's Avatar
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    Film Password-Sharing Millennials Are Destroying Streaming Profits


    The sharing of passwords for Netflix, Hulu, HBO Go, and other platforms, is putting a huge strain on the current streaming business plan. It is has been reported that 35 percent of millennials are sharing their login information compared to 19 percent of Generation X and 13 percent of the Baby Boomers. As a result, some of the streaming platforms are losing out on hundreds of millions on revenue. According to recent studies, Hulu loses over a $1 billion a year because of sharing passwords.
    A new study has found that the sharing of streaming platform passwords is getting worse as time goes on. While millennials currently make up for 35 percent of the problem, it's believed that the upcoming "post-millennials," who are 21-years of age and younger, will make up for 42 percent of users who share their credentials. In today's world, users want things as quickly as possible and don't really seem to care where the content comes from or if it was paid for. But, there is also some psychology around the sharing of passwords.
    It is believed that the sharing of streaming platform passwords can bring friends and family members closer together. Sudeep Bhatia, a professor of psychology and marketing at the University of Pennsylvania, says that sharing passwords is usually unlikely to change viewing habits. Instead, he says that sharing login credentials, "triggers reciprocity motivations and strengthens our relationship." For others, it seems that millennials and the generation below just don't want to pay for the services. There are stories of girlfriends and boyfriends still using their exe's login long after a relationship has gone south or some that just still use the login of their parents.
    While the sharing of passwords is having a negative effect on the streaming platforms, most of them aren't really implementing a strategy to combat it. In 2016, Netflix said that the sharing of passwords was not hurting their business in the slightest and HBO said the same in 2014. Both companies believe that the sharing of passwords can actually lead to more revenue down the line when new users see what they have to offer. However, it is estimated that streaming platforms are losing hundreds of millions per year, due to the sharing of login credentials.
    Netflix has implemented multiple streamer services to subscribers, which is aimed at families, but also extends to close friends. Users are limited to how many people can stream at the same time, which is something that more platforms should start implement in order to earn some more money per year. None of the streaming platforms are really policing who is sharing with who, so until that happens, it will remain to be the Wild West in terms of the sharing of passwords for millennials and post-millennials. More than likely, the price for these services will go up as a result of the record numbers of people who share credentials. This news was originally reported by CNBC.
    Topics: Streaming, Netflix


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  2. #2
    DF VIP Member DJ OD's Avatar
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    "While millennials currently make up for 35 percent of the problem"

    Millenials make up for 35 percent of ALL problems...

    This will lead to the providers locking them down, which I am surprised they weren't doing anyway. Half decent IPTV providers do this. Surely it can't be hard for Netflix to lock down or charge per MAC.


    DJ OD

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    Bald Bouncer (21st August 2018)  


  3. #3
    DF VIP Member BigBrand's Avatar
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    If these companies were serious about their loss of "revenue" they'd adopt device ID/Iovations tracking.

    We use similar at my office, and you can track device ID numbers for regular users, and wash this via analytics against a range of IP address/MAC numbers to build a view of "normal geographical use" etc.

    Sounds like a bitch and a moan, without anyone being proactivie in fixing the root cause.


    Fucking moaning multi million pound companies - fuck off.

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  4. #4
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    Hulu loses over a $1 billion a year because of sharing passwords
    they don't, they just don't make as much as they think they should

    This always get me why they think that everyone who uses a shared password would pay for the service, also for netflix my son has a account which has three profiles set on it one for him, his brother and one for me and the wife and you can log in from (he said) up to eight different devices! Streaming services only have them selves to blame IMO.

    Cheapreefer on instagram

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    Northernbloke (23rd August 2018)  


  5. #5
    DF VIP Member Ganty's Avatar
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    Quote Originally Posted by Original Article
    Password-Sharing Millennials Are Destroying Streaming Profits
    Quote Originally Posted by Original Article
    As a result, some of the streaming platforms are losing out on hundreds of millions on revenue
    Quote Originally Posted by Original Article
    ...users want things as quickly as possible and don't really seem to care where the content comes from or if it was paid for
    Quote Originally Posted by Original Article
    ...the sharing of passwords is having a negative effect on the streaming platforms

    Quote Originally Posted by The Same Original Fucking Article
    Netflix said that the sharing of passwords was not hurting their business in the slightest and HBO said the same
    Fuck off, is this what constitutes technology journalism nowadays?

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  6. #6
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    ^ Apparently so, I think what they mean to say was "some streaming platforms are making profits while others are not"
    You know he grew up as a little shitspark from the old shitflint and then he turned into a shitbonfire and driven by the winds of his monumental ignorance he turned into a raging shitfirestorm. If I get to be married to Barb I'll have total control of Sunnyvale and then I can unleash the shitnami tidal wave that will engulf Ricky and extinguish his shitflames forever. And with any luck he'll drown in the undershit of that wave. Shitwaves.

  7. #7
    DF Super Moderator piggzy's Avatar
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    What a load of horseshit.

    It is something they can easily resolve, through limiting IP, limiting simultaneous connections, number of devices, restricting amount of device removal/additions per year. Sky do it.

    FAKE NEWS ;-)

  8. #8
    DF VIP Member flumperino's Avatar
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    Default Re: Password-Sharing Millennials Are Destroying Streaming Profits

    awwwwww, diddums.....

    Thanks to flumperino

    piggzy (21st August 2018)  


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