A placeholder for Disney's upcoming entertainment channel ABC1 has appeared on Freeview at channel number 15.
Viewers may need to perform a scan/retune in order to receive the channel which officially launches on September 27th.
The channel will broadcast daily from 6am until 6pm and plans to eventually become a 24-hour station. No advertisement slots are to feature during the first few months of the schedule but will be added at a later date.
John Hardie, the Disney television executive who will oversee the launch, told Reuters: "In its first phase, ABC1 will champion an underserved British audience - people who are busy at home during the day".
ABC1 will initially only be available on Freeview though there are plans for Sky and cable carriage.
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