ONDON (Reuters) - Satellite broadcaster BSkyB (BSY.L:
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BSkyB reiterated its target of 10 million subscribers in 2010.
The company struggled to match analysts' subscriber expectations in its most recently completed quarter, amid intense competition from the subscription-free Freeview service and resurgent cable companies.
It also restated its 2010 goal for 25 percent of subscribers to own a Sky+ video recorder, and for 30 percent to take a subscription in more than one room of the house.
Reaching its 8 million target suggests that Sky has added more than 156,000 net subscribers thus far in the Christmas quarter, which is traditionally its strongest, although the company did not provide a specific figure.
BSkyB also said it had acquired or received valid acceptances for nearly 90 percent of the shares in broadband Internet provider Easynet (ESY.L:
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BSkyB announced its offer to buy Easynet in October, aiming to offer video-on-demand and other new services to its customers over a hybrid satellite-broadband distribution platform.
The offer will continue until further notice, the company said.
BSkyB is 37.6 percent owned by Rupert Murdoch's media conglomerate News Corp (NWS.N:
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Research). BSkyB Chief Executive James Murdoch is Rupert's son, and Rupert Murdoch also serves as BSkyB's chairman.
The company's shares were unchanged at 501 pence by 09:22 a.m.
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