Conversion Rate

[d3xt0r]

I have just started an online shop selling stuff from deal extreme with a decent mark up and ive had £0 orders week 1 and in week 2 i added my products to Google Shopping(Google Base) and week 2 i have £200 orders. But my conversion rate is 4.03% is that good or not?

Also i try to be the cheapest on Google shopping for all my products but i have 100 products and paypal changes its rates all the time so its hard to keep it spot on.

d3xt0r

EDIT: PS: I know what a conversion rate is just not whether its good or not for my shop.

[CzarJunkie]

I'd love to give you some advice but the above post makes no sense at all. Is the 4% a conversion rate on the sales compared with the amount of visitors to the site?

[d3xt0r]

I'd love to give you some advice but the above post makes no sense at all. Is the 4% a conversion rate on the sales compared with the amount of visitors to the site?

Sorry, just re-read my OP.

Should have said Sales vs Visitors. I just dont know what i should be aiming for (obviously 100%) but that would never happen. I have very good profit margins, making £5+ profit per unit on most items priced ofer £10. I just want to know what target rate i should be aiming for realistically. and whether 4% would be a good rate for a month old shop.

d3xt0r

[d3xt0r]

First 5 Days

• Total Revenue: £157.97
• Unique Visitors: 204
• Completed Orders: 7
• Conversion Rate: 3.43%
• Profit: £43

d3xt0r

[CzarJunkie]

First 5 Days

• Total Revenue: £157.97
• Unique Visitors: 204
• Completed Orders: 7
• Conversion Rate: 3.43%
• Profit: £43

d3xt0r

Online retail conversion rates vary wildly depending on what sector you are in. Also depends on the strength of the brand. Amazon, for instance, convert at around 15%. However, another retailer without the brand name selling the same products might only convert at half that or less.