Top Up TV says the package gives people more freedom
Sky and Top Up TV have agreed a deal that will allow Freeview customers to watch Sky Sports 1 and Sky Sports 2.
The service can be paid for monthly, unlike its other competitors, where customers agree a subscription.
Virgin Media recently announced that it will be showing Sky Sports in high definition from next month, at an additional cost of £7 a month.
In March, Ofcom ruled that Sky would have to cut the price it charged rivals to show its premium sports channels.
Last month, BT Vision announced it had also agreed a deal with Sky offering consumers access to Sky Sports via its IPTV service from £6.99 per month.
Top Up TV's Nick Markham said the freeview package gives subscribers more freedom.
"With no 12 month contract, the lowest stand-alone price and no need to buy bundled packages, Top Up TV puts fans in control," he said.
http://www.bbc.co.uk/news/entertainment-arts-10711711
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