Daybreak figures down to 600,000

[4me2]

Daybreak figures down to 600,000



ITV said Daybreak was appealing to "housewives and children, male and younger audiences"
Average audiences for ITV1's flagship morning show Daybreak fell to about 600,000 last week, it has emerged.
Ratings had slipped from opening audiences of one million to settle at average viewing figures of about 700,000 - lower than predecessor GMTV.
Daybreak was launched in September with former The One Show presenters Adrian Chiles and Christine Bleakley hosting.
ITV said it had "made a long-term investment in new breakfast programming".
"After over five years of decline for GMTV, Daybreak is already closing the gap in year-on-year decline after just one month, with housewives and children, male and younger audiences," a spokesman added.
The broadcaster looked forward "to building on this start and welcoming new audiences", the spokesman added.
ITV reportedly spent more than £1m rebranding and revamping their morning show with new sets and hefty promotion.
It also wooed Chiles and Bleakley from the BBC in the hope they would replicate their popular partnership from The One Show.
Friday's edition of the BBC's Breakfast programme attracted an average audience of 1.5 million.


The show is set for an overhaul itself next year following a decision to relocate the programme to the corporation's new northern headquarters in Salford.

http://www.bbc.co.uk/news/entertainment-arts-11564353




Is it any wonder with that boring ugly cunt Chiles hosting it ?

[Detector]

cant stand him or the programme, i bum her though

they are trying too much to make it look like a bbc morning programme.

[blaggard]

They should just bow out gracefully and schedule something else, no chance against the Beeb! Chiles is a Grade A Twat.

[DJ OD]

No one could stand to hear Chiles in the evening, what chance is there people want to hear his miserable mono-tone in the morning. People must end up topping themselves after watching that shite.


DJ OD