Last time this happened was with the Battlefield 1 lol.

Source: http://www.reddit.com/r/gaming/comme..._coordination/

As most of you know, EA recently announced an exclusive DLC for preordering BF3. If you don't purchase the pre-order or limited edition version of BF3, you will have to pay extra for the Karkand expansion pack. The only thing not included in the Karkand Expansion pack is the Guns and ammunition, which will create an unfair advantage people who pre-order. As well, charging people extra to play maps available on day one. This was a decision made by EA, and not DICE. DICE and all of us need your help to get EA to wake up and change their decision. The Hive Mind of Reddit has a GREAT influence over the internet, and a lot of the media as well. Whether the rest of the world knows or not. Please remember to be POLITE in these emails. A bunch of spamming telling them what dumb asses they are probably wont help much.

This thread points out that a boycott called by sarcastic gamer against BFBC1, that eventually caused EA to change their mind.
http://www.reddit.com/r/gaming/comme...his_same_crap/
VOTE WITH YOUR WALLETS FOLKS, AND SEND EA EMAILS TO LET OUR VOICES BE HEARD.
Official Twitter/Facebook pages
EA Twitter: http://twitter.com/#!/ea
BF3 Twitter: http://twitter.com/#!/battlefield
EA Facebook: http://www.facebook.com/EA
BF3 Facebook: http://www.facebook.com/battlefield
Important EA emails
John Riccitiello (CEO) - jriccitiello@ea.com
Eric Brown (Exec VP, CFO) - ebrown@ea.com
John Pleasants (COO) - jpleasants@ea.com
John Schappert - jschappert@ea.com Chief Operating Officer
Leonard S. Coleman - lcoleman@ea.com Director
Jeff Huber - jhuber@ea.com Director
Gary M. Kusin - gkusin@ea.com Director
Barker, Ken - kbarker@ea.com Senior Vice President, Chief Accounting Officer
Geraldine Laybourne - glaybourne@ea.com Director
Gregory B. Maffei - gmaffei@ea.com Director
Vivek Paul - pvivek@ea.com Director
Lawrence F. Probst III - lprobst@ea.com Chairman of the Board
Richard A. Simonson - rsimonson@ea.com Lead Director
Linda J. Srere - lsrere@ea.com Director
(Copy and paste this to your "send to" bar to save time: jriccitiello@ea.com,ebrown@ea.com,jp...imonson@ea.com,lsrere@ea.com)
(thanks to exiva for the emails)
EA support page: https://customersupport.ea.com/login..._next_page=ask
Link to original post on BF3 website: http://www.battlefield.com/uk/battle...pack-available
Link to the poll on EA forums: http://forum.ea.com/eaforum/posts/list/6801802.page
I figured there should be a post containing all this information for easier access to the Reddit community. Post any results/ information below. If ANYBODY gets a reply from EA, let us know what was said.
EDIT: You can also contact the mass gaming media and let them know.
Joystiq: http://www.joystiq.com/contact/tips/
Rock Paper Shotgun emails:
Jim Rossignol: jim@rockpapershotgun.com
Alec Meer: alec@rockpapershotgun.com
John Walker: john@rockpapershotgun.com
Quintin Smith: quinns@rockpapershotgun.com
1UP: feedback@1up.com
Kotaku: joel@kotaku.com, editor@kotaku.com, stephentotilo@kotaku.com, fahey@kotaku.com, owen@kotaku.com
(If you discover anymore, let me know)