Got my Vita the other day - love it!

Bought a couple of games and they downloaded fine

Today I bought PES 2012 for £15.99, and after paying for it, my Vita tells me I can't download it

After swearing, a lot

I managed to find a human to phone and get the issue escalated to Sony, and they are dealing with it

1. Why is it so hard to find a phone number or email to phone Sony? (this is the PSN one 0844 7360595)

2. Does Sony have a complaints department?

3. Has anybody else had this problem? A quick google shoes I'm not the only one