Manchester United has a huge global fan base
that they are seeking to capitalise on
Manchester United has been forced to cut the value of its imminent share flotation in New York.
The football club said it would sell shares at $14 each, below the $16-$20 range that it announced just weeks ago.
It is selling shares representing 10% of the club, which will raise $233m (£150m) to pay off some debt, below the $333m hoped for.
The lowering of the debut share price suggests that it could not find buyers at those higher prices.
The business has been controlled since 2005 by billionaire US sports investors the Glazer family, who paid £800m for the club, which this sale now values at double that.
They also own the Tampa Bay Buccaneers American football team. The shares will begin trading in New York on Friday under the ticker name Manu.
The club currently has £437m of debt and £70m in cash.
'Message'Earlier this month, the Manchester United Supporters Trust (MUST), called for a boycott of the club's sponsors in protest at the planned share issue.
It said this was intended to send "a loud and clear message to the Glazer family and club sponsors that, without the support and purchasing power of the fans, the global strength of the Manchester United brand doesn't actually exist".
The club, which has one of the largest fan bases of any Premier League team - reaching into the hundreds of millions, was recently called the most valuable in sport and worth $2.23bn, according to Forbes magazine. Sir Alex Ferguson, the manager, recently denied speculation that he stands to benefit financially from the imminent share flotation, after reports that club employees would benefit from a share incentive scheme.
"There is not a single grain of truth in this allegation," he said in a statement.
The Premier League giant came second last season and has won a record 19 titles.
BBC Sport
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