I'm pretty sure the likes of love film will have influenced this decision too. If they could not rent the latest games because of DRM issues they would almost certainly lose custom or see a large number of people at least drop down to a lower product. Big businesses listen to big businesses, remember love film is an Amazon company, they may be taking the consumer standpoint with this but im sure there is more to it. Don't get me wrong they have made a good decision and im glad they have reverted back to the current way, but I think they were under pressure from more than just consumers on this one.
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