Microsoft 'welcome' to join Blu-ray fraternity

From computerandvideogames.com:

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Speaking exclusively to CVG, the trade body [BDA] dismissed Microsoft's claims that the de facto gaming storage format to follow DVD will be online downloads and/or streaming.

Despite the trash talking, however, the Blu-ray Association said it would have no qualms accepting Microsoft into its ranks - in a kind of 'discreet service available' way.
"Any company willing to join [and adopt Blu-ray] would be welcome," added Heaton.

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news for the sake of news? or are the bluray consortium looking for more pickup on the format. I know that adoption of the format hasn't been as quick as they were hoping.

I'm edging towards the new cloud based streaming format as being the overall winner here now. I thought it would be rubbish but it's actually damned decent if you have a good internet connection which most people have or will have in the next few years).

Doubt this will happen, Microsoft wants to make its money from online downloads and if they were going to put a blue ray drive in then would have done it with the S they just released.

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Originally Posted by inspectercoley

Doubt this will happen, Microsoft wants to make its money from online downloads and if they were going to put a blue ray drive in then would have done it with the S they just released.

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Personally I reckon if they do, they will hold out for the next xbox, otherwise it kinda defeats the point in having a console instead of a pc - standardised h/w.

yeah cant see microsoft having anything to do with BlueRay in this generation, maybe in the next xbox but if they were going to use it this time they would have put it into the new Slim console they have just released

If Microsoft can get the rules in place for digital downloads so you don't have to just rent the films then surely eventually blue ray will be a thing of the past since if i've got an xbox with a 250 gig hard drive then I can fit over 25 hd films on there so they can just make the drives bigger. They would get a lot more money from this than from adding a blue ray drive to the xbox.

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Microsoft Bashes Blu-Ray
Logan Westbrook | 22 Sep 2010 3:25 pm
Filed under: logan westbrook, blu-ray, digital distribution, microsoft, stephen mcgill
http://cdn.themis-media.com/media/gl...y/54/54648.jpg
Microsoft's Xbox & Entertainment Director, Stephen McGill has questioned the relevance of Blu-Ray, saying that digital distribution makes the format all but obsolete.
Blu-Ray might have beaten HD DVD when the two formats went head to head, but according to McGill, Blu-Ray is still the loser overall. In his opinion, digital distribution and streaming makes Blu-Ray's victory pointless.
McGill said that time had shown that Microsoft's decision to stick with DVD and thus keep costs down had been a smart one, and thought that people were ignoring Blu-Ray in favor of downloads and streaming. He said that Blu-Ray was going to be passed by, and that rather than support it, Microsoft was offering Blu-Ray quality downloads instead.
There's some truth in what he's saying: digital distribution is going to take a pretty big bite out of the sales of physical media, but videogames are a special case. Surveys have shown that most gamers prefer a physical copy of a game over a digital one, and that attitude will be slow to change. The follow up to the 360 will almost certainly have a disk drive in it, and it's getting to the point where DVD is just too small.

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http://www.escapistmagazine.com/news...Bashes-Blu-Ray

Yip,

Digital Encoded Content will be the MS way of things on XBL Marketplace. Blu-Ray would have been great when the Xbox 1st appeared back in November 2005!!!!

Has it been that long!!! :yes:

The next 360 will definately have a BR drive but as stated above you won't see it now, the 360 has pushed whats possible with a dvd, procedural generation etc is not enough to keep dvd alive for another console generation.