Asda shoppers in Byker will soon be able to take the bairn for some ket down their local branch.
The supermarket giant is celebrating National Dialect Day by installing special signs in stores across the North East, including their Byker outlet.
Traditional signs have been replaced by ones emblazoned with local slang.
Examples include the switching of ‘bairn’ for ‘baby’, along with ‘kets’ for sweets and ‘netty’ for toilet.
The Byker store have also been provided with a ‘why aye man’ welcome sign.
Richard Whitehead, store manager at Asda Byker, said: “Colleagues and customers alike are proud to be from the North East, a UK region which is known for celebrating its own customs and traditions – including a very unique vocabulary.
“We think it’s been great fun to incorporate local phrases into our signage as part of Asda’s celebrations of National Dialect Day, which seeks to recognise the rich and varied voices which make up the UK and its accents.
“We hope that Asda shoppers in these stores have enjoyed nipping to the netty and swinging by the store’s kets section.”