Oh my god I can't take it anymore....
It's everyday now. Several times a day sometimes.
Someone says something (often completely harmless), and a bunch of people take massive offence to it - either because they're a bit too sensitive, or they purposefully misinterpret the issue so that they can feign offence.
The 'offender' then makes a swift 'heartfelt' message where they 'unreservedly apologise'. You can tell they usually don't mean it, but are just saying it because their PR people say it'll make the issue go away.
It's all the time now. Offence everywhere - as a race we will surely stop talking altogether in years to come.
I might call someone a massive cunt tomorrow and ask them whether they are offended or refreshed by my comment