Lego Digital Designer . Build it , upload it and then buy it
A sneak preview from Wired magazine's February issue....
It’s a common frustration: You set out to build a perfect replica of Babylon 5 (or whatever), only to find that you don’t own enough gray plates for the twin particle arrays.
It doesn’t have to be this way. Now there’s Lego Factory, a service that lets you create your very own Lego set.
Lego Factory starts with a downloadable 3-D modeling program that lets you design your virtual toy using as many bricks as you want. Upload your masterpiece to Lego’s Web site and you – and any other Lego fan – can order the kit for your creation, complete with assembly instruction booklet.
There are some rough edges: Instructions can be confusing, and blocks come in preset packages, meaning you often have to buy a whole bag to get a single piece. Still, it’s a brilliant move. Customers get to make whatever they want, and Lego gets to transform its army of users into a massive product design team – 30,000 kits have been uploaded so far.
http://www.lego.com/factory
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