Cadburys to turn bus shelters into interactive games

[ptm]

Cadbury Creme Egg launches touchscreen bus shelter game



LONDON - Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

The agency, which released new TV ads for the brand at Christmas, has created a game which turns the shelters into touch-screen fairground stalls.



http://link.brightcove.com/services/...ctid6993894001


Travellers must bash as many digital falling eggs as possible in 20 seconds, in order to release their goo.


The new interactive ads will appear at bus shelters in London, Birmingham, Glasgow, Manchester, Nottingham, Sheffield and York.

All media for the campaign has been planned and bought by PHD.




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I give it a day before they are all busted after the Neds of the UK have a go!

[gunner]

Good advertising, but how long before some little scrote puts a brick through it.

[ant3b]

Good advertising, but how long before some little scrote puts a brick through it.

bullet proof glass should be installed for this reason

[Over Carl]

I was more thinking about them getting nicked, but same kind of problem I suppose.

[bobo06]

that scrote would be me if someone beat my high score lol