Insurance firm AIG is to end its sponsorship deal with Manchester United.
![](http://news.sky.com/sky-news/content/StaticFile/jpg/2009/Jan/Week3/15207601.jpg)
The world club champions are searching for a new sponsor
The American company also said in a statement that it was "in active discussions" with Manchester United regarding the current contract which expires in May 2010.
The club said they were confident to securing a better deal.
"In line with industry practice, Manchester United is exploring the possibility of a shirt sponsor for the new 2010/11 season," said a United spokesman.
"The club is in dialogue with a select number of top companies worldwide and has so far received sufficient interest to be confident it can improve on its current £19m annual partnership with AIG."
United executives are understood to have known for some time they would require an alternative sponsor.
The troubled insurance firm required a massive bail-out from the US Federal Reserve last year to remain afloat.
Despite their financial strife, AIG have pledged to honour their four-year agreement.
The situation is not quite as bleak as it was when Vodafone gave six months' notice of their intention to terminate in 2006.
Giant Indian corporation Sahara have already confirmed they are investigating United's proposals, while Saudi Telecom would also be among the companies who could be involved.
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