Strong food sales and hefty discounting drove a surprise rise in retail sales last month after eight months of declines, providing a ray of hope for beleaguered retailers.
Like-for-like retail sales rose 1.1 per cent in January, revealed the British Retail Consortium-KPMG Retail Sales Monitor, the first such increase since May 2008, when balmy weather boosted sales. The rise was fuelled by a 5.1 per cent increase in food sales, buoyed by higher prices and strong demand for items such as sausages and casserole meats during the cold weather. Non-food sales fell by 1.6 per cent last month, but this was slower than the rate of falls in previous months.
Stephen Robertson, director general of the BRC, said: "These surprisingly good figures give some room for optimism." But he warned: "The fundamentals haven't changed. Job fears are mounting. Consumer con-fidence is at record lows. It remains to be seen whether January's discount-driven growth was just a blip."
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