As part of its plans to bring the Fetch TV service to the UK, IP Vision has announced a partner programme that will help the service to appear in third party set top boxes.

IP Vision will be introducing the new partner programme from next year and it is bound to expand the amount the coverage that Fetch TV gets, by allowing it to be built into new Freeview and Freeview HD set top boxes.

It is believed that by doing this the actual brand of Fetch TV will become just as well known as the BBC iPlayer and other services.

As with these services, once viewers have used a service and find that they like it, they are likely to use more often.