Website: Rapid TV News

A whopping 240 million Chinese are regular online video users, according to new figures reportedly from the state-owned China Internet Network Information Center (CNNIC).

Online video users account for some 63% of the 380 million internet users in China.

The 240 million now using internet video is up on 222 million at the end of 2008.

A CNNIC study found that 48% of those surveyed said they watched online video every day, with movies and TV shows the most popular content to watch.