PC death throes? Microsoft announces massive management shakeup dubbed 'One Microsoft' amid slumping sales and Windows 8 flop
- CEO Steve Ballmer announced the unwieldy tech giant is headed 'in a bold new direction' as some herald the 'death of the PC'
- The company hopes to compete with their more nimble, trendsetting rivals Apple and Google
- President of Microsoft Office division Kurt DelBene will retire as part of the reorganization as other big wigs bite their nails over upcoming changes
Microsoft’s CEO announced a broad companywide shakeup just as many tech industry analysts are proclaiming the ‘death of the PC’ amid sharply declining personal computer sales and the tepid performance of the Windows 8 operating system.
Steve Ballmer said Thursday that the changes mean the company is ‘rallying behind a single strategy’ with an aim to take the unwieldy tech giant ‘in a bold new direction.'
While it has been widely anticipated, it's too early to tell how well the reorganization—the company’s largest in five years—will help Microsoft compete with more nimble rivals like Apple and Google.
'Bold new direction': CEO Steve Ballmer announced the largest overhaul the tech giant has seen in five years
Some insiders weren’t wholly optimistic.
‘You don't make massive, sweeping changes like this unless something is wrong,’ said Colin Gillis, an analyst at BGC Financial, pointing to Wednesday's reports of declining PC shipments around the world.
Worldwide shipments of personal computers fell 11 percent in the April-June period, according to data from research firms Gartner and IDC. Gartner Inc. said the PC industry is now experiencing the longest decline in its history, as shipments dropped for the fifth consecutive quarter.
Kurt DelBene, the former president of Microsoft Office, will retire. His departure follows that of gaming chief Don Mattrick, now CEO of Zynga, and Steven Sinofsky, formerly head of the Windows unit.
Microsoft's lackluster stock performance has amplified speculation that the company might consider replacing Steve Ballmer, who took over when co-founder Bill Gates stepped down as CEO 13 years ago.
Bold: Ballmer says it will be bold, but others wonder if the changes aren't just a scramble to catch up with rivals in a stalled corner of the tech market
Analysts have blamed a massive consumer migration to tablets and other mobile devices for the falloff. But many observers also believe Microsoft's Windows 8 operating system -which comes installed on most new PCs- has turned consumers off.
The company's new divisions include engineering, marketing and business development. Microsoft named veteran executive Julie Larson-Green head of its devices and studios engineering group, overseeing hardware development, games, music and entertainment. She had been promoted in November to lead all Windows software and hardware engineering after Steven Sinofsky, the president of its Windows and Windows Live operations, left the company shortly after the launch of Windows 8.
Terry Myerson will lead Microsoft's operating systems and engineering group, namely Windows. Qi Lu will head applications and services.
Ballmer stressed the company's focus on ‘one Microsoft’ in his memo. He said Microsoft will move forward operating as a cohesive company rather than a ‘collection of divisional strategies.’
‘Although we will deliver multiple devices and services to execute and monetize the strategy, the single core strategy will drive us to set shared goals for everything we do. We will see our product line holistically, not as a set of islands,’ Ballmer wrote.
The shake-up is being driven by competitive pressures as two of Microsoft's once much-smaller rivals, Apple and Google, have emerged as the technology trendsetters. In a world that increasingly revolves around mobile devices and Internet services, Microsoft has been scrambling to adapt to the upheaval. The company wants to ensure its relevance in the future while protecting the personal computer franchise that has always generated most of its revenue.
The changing of the guard has already been noted by Wall Street. Both Apple and Google boast market values higher than Microsoft, despite a surge in Microsoft's stock price during the past three months.
Outdated? Microsoft hopes to condense some of its more far flung arms into a more cohesive company dubbed by CEO Steve Ballmer 'One Microsoft' to compete with nimbler rivals Apple and Google
The reorganization could be Ballmer's attempt at placating shareholders with a dramatic overhaul that appears to borrow elements of Apple's and Google's set-ups. The winnowing of Microsoft's disparate divisions and Ballmer's rallying cry for ‘One Microsoft’ suggests the company is trying to make its products work together more seamlessly, much like Apple has been doing since the late Steve Jobs returned as that company's CEO in the late 1990s.
At the same time, Ballmer appears determined to eliminate bureaucracy in hopes of making Microsoft operate more like a nimble startup able to quickly innovate - a goal that Google CEO Larry Page set out to achieve when he took over leadership of that company two years ago.
Janney Capital Markets analyst Yun Kim said the reorganization helps align Microsoft's various divisions around its devices and services strategy, but he added that he's taking a ‘wait and see’ approach.
‘We continue to look for signs on how the company can leverage its success in the Xbox business to re-energize its current efforts in the tablet and smartphone markets,’ Kim wrote in a note to investors.
BGC Financial's Gillis noted that major reorganizations ‘can serve as a negative distraction for months before potentially offering benefits.’
Microsoft shares rose $1.01, or nearly 3 percent, to close at $35.71 on Thursday. The Redmond, Washington-based company's stock is up 32 percent since the start of the year, compared with a 17 percent increase in the Standard & Poor's 500 index.
More woes: In addition to its industry-wide woes, Microsoft's Windows 8 is widely seen as a flop and likely added to pressures leading up to the shakeup
Source
PC Sales may have slumped, but thats not due to "death of the PC", merely people don't want to keep buying news ones every five minutes, when software developers dictate.
My laptop is easily 3 years old, and I have no intention to change it. There is a chance that Windows 8 had an effect though, people thinking well I don't like the look of it, so I will stick with what I've got. Any completely alienating business users with an OS thats geared for touch.
I've said it so many times I'm even sick of hearing myself say it. Windows 8 UI Metro needed to be optional. They should have stuck with the standard UI for business users at least. Business users surely are the biggest customers, most replacing PC's after 3 years automatically. No of the new machines my company have bought have windows 8...
Oh and ridiulous pricing for the "surface" won't be helping.
DJ OD
Social Networking Bookmarks