Dr Amar Bose dies at 83

[GTI]

Published: Saturday, 13 Jul 2013 | 12:00 AM ET
By: Glenn Rifkin

Amar G. Bose, the visionary engineer, inventor and billionaire entrepreneur whose namesake company, the Bose Corporation, became synonymous with high-quality audio systems and speakers for home users, auditoriums and automobiles, died on Friday at his home in Wayland, Mass. He was 83.
His death was confirmed by his son, Dr. Vanu G. Bose.
As founder and chairman of the privately held company, Dr. Bose focused relentlessly on acoustic engineering innovation. His speakers, though expensive, earned a reputation for bringing concert-hall-quality audio into the home.
And by refusing to offer stock to the public, Dr. Bose was able to pursue risky long-term research, such as noise-canceling headphones and an innovative suspension system for cars, without the pressures of quarterly earnings announcements.
In a 2004 interview in Popular Science magazine, he said: ''I would have been fired a hundred times at a company run by M.B.A.'s. But I never went into business to make money. I went into business so that I could do interesting things that hadn't been done before.''
A perfectionist and a devotee of classical music, Dr. Bose was disappointed by the inferior sound of a high-priced stereo system he purchased when he was an M.I.T. engineering student in the 1950s. His interest in acoustic engineering piqued, he realized that 80 percent of the sound experienced in a concert hall was indirect, meaning that it bounced off walls and ceilings before reaching the audience.
This realization, using basic concepts of physics, formed the basis of his research. In the early 1960s, Dr. Bose invented a new type of stereo speaker based on psychoacoustics, the study of sound perception. His design incorporated multiple small speakers aimed at the surrounding walls, rather than directly at the listener, to reflect the sound and, in essence, recreate the larger sound heard in concert halls.
In 1964, at the urging of his mentor and adviser at M.I.T., Dr. Y. W. Lee, he founded his company to pursue long-term research in acoustics. The Bose Corporation initially pursued military contracts, but Dr. Bose's vision was to produce a new generation of stereo speakers.
Though his first speakers fell short of expectations, Dr. Bose kept at it. In 1968, he introduced the Bose 901 Direct/Reflecting speaker system, which became a best seller for more than 25 years and firmly entrenched Bose, based in Framingham, Mass., as a leader in a highly competitive audio components marketplace. Unlike conventional loudspeakers, which radiated sound only forward, the 901s used a blend of direct and reflected sound.
Later inventions included the popular Bose Wave radio and the Bose noise-canceling headphones, which were so effective they were adopted by the military and commercial pilots.
A Bose software program enabled acoustic engineers to simulate the sound from any seat in a large hall, even before the site was built. The system was used to create sound systems for such diverse spaces as Staples Center in Los Angeles, the Sistine Chapel and the Masjid al-Haram, the grand mosque in Mecca.
In 1982, some of the world's top automakers, including Mercedes and Porsche, began to install Bose audio systems in their vehicles, and the brand remains a favorite in that market segment.

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