Quote Originally Posted by Ganty View Post
I think you're being slightly naive in the way you feel your/her business will be advertised - the reason I mentioned the url originally is because most of the business customers you get will come from word of mouth and branding on vehicles locally, not SEO.

Whilst SEO and websites are ever important in this digital age, don't underestimate the importance of physical branding (decals on a compnay van etc...) which is where the shorter url will benefit.

And obviously link the fuck out of it on social media, facebook users love dogs it would appear.
Thanks I agree with your points, firstly I'm just sorting out the website and branding. Then once sorted I'm going to start the advertising campaign, which will involve leaflets etc.

At the moment virtually all of her customers have come through the web, which is why I picked it as my start point. But this itself might indicate that increased local advertising is required.