In 5 days time Amazon are re-branding Lovefilm Instant to Amazon Prime Instant just as they do in the states.
they are also offering the same service to Prime members where you get it as part of your Amazon Prime subscription.
Currently it is £49 a year but this is set to rise in 5 days time to £79
So, if you sign up now you will save £30 and get Amazon Prime (Next Day delivery for free and Sunday delivery in some areas), Kindle Lending Library, Discounts on baby stuff as well as the Lovefilm service.
I've been using Prime 'free trials' on various accounts and really rate it for next day delivery especially now that Amazon do charge for some items under £10 (No Super Saver on some items unless you spend over the £10).
Probably won't appeal to most and for those who have a subscription ending soon you will be annoyed of the increase unless you opt for pay monthly, which does not give you the video option.
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