the doe in northern ireland have always had hard hitting ads to prevent road deaths, and this one is no exception
Was that a perfect strike?
Gets me in my gut.. I suppose it's meant to but so horrific!
Fuck me, they certainly like to drive home the point.
IMO adverts like that only work for a short period and only with people of an age with children, wouldn't affect the driving of your average 18-19 yr old boy racer.
I'm sure I was in Southern Ireland years ago and saw a sign at near the bottom of a steep hill going into a bend.
Sign simply said:
"Slow down or die".
Never forgotten it.