I really hope that this name doesn't catch on......although I fear that it already has!
Makes my skin crawl every time I read it. Not sure I can face seeing it for the next two years
Typical Corporate and Financial labelling of an action, so bound to continue as they believe it makes them sound cutting edge and up to date. They had been using "Grexit" in relation to the possibility of Greece pulling out of the Monetary Union and dumping the Euro and going back to the Drachma, so "Brexit" for Britain's possibility of leaving the EU with the promised Referendum was a natural progression for them.
Just the fact that some geniuses were laughed at does not imply that all who are laughed at are geniuses. They laughed at Columbus, they laughed at Fulton, they laughed at the Wright brothers. But they also laughed at Bozo the Clown.